Should women's sports get equal TV coverage and sponsorship?
Women's cricket and other women's sports are drawing bigger crowds, but coverage and sponsorship are still a fraction of what the men's game gets.
The case for
Visibility builds audiences; you cannot be a fan of what you never see.
It creates role models and real careers for young girls.
The case against
Investment should follow audience demand rather than lead it.
Better scheduling and promotion may grow the game more sustainably than equal coverage overnight.
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