Sports•1 day ago

Should women's sports get equal TV coverage and sponsorship?

Women's cricket and other women's sports are drawing bigger crowds, but coverage and sponsorship are still a fraction of what the men's game gets.

The case for

  • Visibility builds audiences; you cannot be a fan of what you never see.

  • It creates role models and real careers for young girls.

The case against

  • Investment should follow audience demand rather than lead it.

  • Better scheduling and promotion may grow the game more sustainably than equal coverage overnight.

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